Elwood opens its doors to the ladies of Chapel Street

Elwood has opened a new women’s wear only store on Chapel St in Melbourne and to top it off, they’ve also launched their newest collection!

Inspired by the “young, free-spirited, Australian traveler”, the collection features a range of florals, pastels, graphic prints and bright hues.

A road trip from Joshua Tree to Los Angeles is the setting for this season’s shoot, interrupted only so that Amanda Fordyce may expertly photograph each piece.

So where do you find this summer paradise with a wardrobe to boot? If you’re no where near Elwood on Chapel Street  then check out www.elwoodjeans.com.

The collection is available now until December 2012. Check it out, a long with shots of the new store below!

Elwood South Yarra
477 Chapel Street
South Yarra
Victoria, 3141
PH: (03) 9827 4247