Brittany Bennett stood before me just like any other savvy fashionista immersing themselves in the industry. Dressed in Lucette and Trios (brands she is well acquainted with), Bennettt chatted away to a street style photographer, describing in depth each piece she wore and why she liked it so. It was after she pulled out her business card that I piped up and introduced myself.
Bennett is the stylish face behind the Australian online boutique Miss Radar, an online store that supplies women of all types with up-to-the-minute fashion from local and international up and coming designers and a few old favourites.
Bennett explains that Miss Radar formed after a 9 year long career in the fashion industry, some of which was spent in the PR business.
“I didn’t love PR, however, I learned from the best in the industry and decided that whatever business I create, I have to use the invaluable skills that I have learned.
“I love finding new, rising designers and created Miss Radar as a place where people can come to find them. I want customers to be able to make their own trends and wear something that is unique. I find shopping is much more inspiring that way.”
Bennett says that while fabric plays a big part in the choices she makes when stocking Miss Radar, it’s the fit that finalises her decision.
“If I find that a label sends me clothes where the fits are way off I won’t trust them again. I want my customers to feel secure in purchasing from Miss Radar because the clothes are true to the description, sizing etc. that is reflected on the site.”
And if you’re wondering if Miss Radar is your cup of tea, Bennett says there’s something there for everyone, from the young, outgoing and corporate customer, to the more conservative and money conscious.
“I try to keep my prices below $350 as much as possible as well with exception of an incredible leather jacket or show piece. Prices usually sit at $150-$250.”
As for the future of Miss Radar, Bennett has all kinds of ideas to expand and encompass many more brands and designers.
“I am already expanding to include new labels Ixiah and August Street (both designers are formally Uscari) and We are Handsome.”
TFJ asked Bennett to give us her top two pieces of the moment, which you can purchase at Miss Radar. Here they are!
Lucette ‘Armoured Biker Jacket’
Brittany says: Lucette is an incredible label which has been around for a few years.
Trois ‘Dali Skirt’
Brittany says: Trois is only in its 3rd or 4th season and it is to die for. They do lots of texture clashing such as silk chiffons with cotton and leather. The quality is amazing.