News.com.au recently reported that retailers have become frustrated with the amount of customers opting for the ‘try-before-you-buy’ method, trying on products in store and then purchasing them online for a lower price. Retailers are considering charging customers a ‘try-on’ fee in the hope of reaping some rewards.
Choice spokesman Christopher Zinn told News.com.au that, ”the idea of paying a fee which you would forfeit if you didn’t buy the thing would be right up there with the most unpalatable of ideas.”
“Retailers worth their salt know full well if you start charging people the equivalent of admission to try on products it’s going to turn people away.”
But the ‘try-before-you-buy’ method is the least of their worries, with retail’s number one priority being how to complete with online shopping.
PricewaterhouseCoopers recently released a report stating that,
online shopping expenditure will reach $13.6 billion this calendar year, up 13 per cent from $12bn last year.
With international stores such as ASOS, Urban Outfitters, Sax Fifth Avenue and more offering Australian consumers cheaper prices on quality products and a reasonable delivery fee, it’s easy to see where PwC is getting its figures.
However, Clare Maclean, Fashion Editor of Grazia Australia, believes that there’s more to it than cheaper prices,”People are saying that retail is in a slump, but it’s my personal belief that Australian shoppers are getting increasingly online-savvy and are looking for and getting great value online and that’s left a huge hole in the local market.”
So how does this relate to shoes? Of course they too are sold online, but not all consumers are happy to simply purchase clothing and accessories off the internet, and with shoes being a product not easily altered, how does the consumer feel about purchasing them online?
Eleanor Reader, 21, believes there’s no issue in purchasing shoes online and sees the benefits of online shopping on a larger scale.
“The main reason I buy shoes online is because they are so much cheaper than in Australian stores. Also, Australia doesn’t even have a great variety of brands and styles either, so instead of walking around hoping to spot something you like, you can jump online in the comfort of your own home and look at three times as many that are also much cheaper.”
Miss Reader purchased her latest pair of shoes from Free People, an American online store that ships to Australia for only $8.00 standard delivery.
And while that seems like a reasonable price, if not a bargain, ASOS ships to Australia for exactly $0.00 standard delivery and offers 10% off your next purchase if the delivery arrives later than originally stated.